Almost 9 year’s ago WildCat Energy Drink started producing and launched its exciting, energetic and ferocious brand into the United Kingdom and European markets. Ever since the introduction in 2010 WildCat has released its claws across the North and Southern American regions and is confident in developing various countries in Africa & Asia in the future to come.
Today, I am extremely delighted to have been given a chance to conversate with The Groups Senior Director Kassim Rajani of Wild Cat Energy Drink Ltd, usually stationed at the Head Office base in England.
Four co-founders living miles apart from each other across the seas, in their 30’s combined together and came up with a hilarious decision to explore the energy drink market. To be honest it was quite unexpected, after hard work and relentless amount of years, finally the jigsaw pieces are fitting into place.
To make things simple WildCat is one of a kind from the United Kingdom, whereby now the authorities are giving credits to be one of the strongest energy drink export brands’ coming out of the UK.
The 4 flavors include the likes of Cola Energy, Sugar-free, Zero Calorie and the most successful Regular energy drink flavor. All 4 flavors are exceptional and each one give’s a unique experience:
My favorite is definitely the Cola energy drink, a great way of providing stimulation with a touch of the traditional essence of cola.
Taurine which gives the essential energy boost when you are on the go .. very fundamental for daily gym goers. But another important testimony is our ingredients are enhanced and formulated through a chemically synthesis procedure. Which means all our energy products are suitable for vegetarian.
You don’t have to be a genius to work this one out, the name WildCat has so much strength behind it, it’s fierce some history and the uniqueness fits effectively into the energy drink category. Everybody we connect with absolutely love’s the lion head logo, a match made in the jungle.
Most common factor is our infinite collaboration with football, boxing, kickboxing and various sports, which brings our fans and the sporting fraternity together.
Indeed, it has been a long and tough ride. Finding the right blend (taste) has been the key to our consumers satisfactory experience. I must say achieving various government approvals for human consumption in different countries has been the most complicated reoccurring procedure even now.
2017 was the year where we started franchising our brand and for the first time started producing outside Europe with the likes of Sao Paolo (Brazil) and now Toluca (Mexico).
But for sure our next major project is to produce and operate in some parts of India, due to the high level of population in the region it has led us to plan positively over the last two years. I can also hint that Saudi Arabia and Dubai are also on the map for 2019.
Our brand direction and methods are superb, but if we were to literally go back in time I would make sure we start by working with the best in the beverage business, then spend the budgets extremely wisely and most important prepare myself for the longest ecstatic roller coaster ride.
For more information visit WildCat’s website.