Beverage News
Vieve Adds New Watermelon Flavour to its range of Protein Waters
Following the success of Vieve’s Strawberry & Rhubarb and Citrus, Apple & Mint flavoured protein waters, Rafael Rozenson, Founder of Healthy Protein Co, is pleased to announce the launch of the world’s first watermelon flavoured protein drink.
Similarly to the existing range, Vieve’s watermelon flavoured water contains NO fat, NO sugar, NO artificial colours or flavours, low calorie and the ideal amount of protein in each bottle to maintain muscle growth and healthy bones.
“Our consumers are always at the forefront of our mind, so when it came to developing a new flavour, we actually turned around and asked them which Vieve flavour they’d like to see next. We have 700 people in our database who have supported us since the launch, which is why we wanted to reward them by offering a chance to help with the brands future development. Out of all survey responses, Watermelon was by far and away the preferred flavour to launch.”- said Rafael Rozenson
Vieve is a naturally flavoured water infused with 20g of protein, and just 85 calories per bottle. It can be enjoyed after a work-out, or as a tasty, hydrating protein top-up during the day to keep you fuller for longer when you’re on the go. Plus, it’s completely dairy free.
In fact, It’s the first high-protein drink in the world to use collagen as its primary protein source. Currently most ready-to-drink (RTD) proteins use a combination of whey or other milk-based proteins not suitable for the lactose intolerant. Instead, using collagen allows Vieve to provide 100% dairy-free products to the 20% of UK adults currently identifying as lactose and intolerant.
Vieve has harnessed disruptive packaging and unique flavour profiles to appeal to a mass market of consumers.
“I really think these 3 flavours deliver on our mission with a slightly different taste profile for each product. Our Strawberry & Rhubarb flavour, as an example, is quite sweet, while our Citrus flavour is a bit more neutral. The Watermelon is somewhere in between offering the best of both worlds. I’ve found through sampling the new flavour at trade shows, Vieve has a flavour for everybody.” – said Rafael Rozenson
Source: Vieve
