Bai Brands, the makers of Bai, Bai Bubbles and Antiwater, today announced that Justin Timberlake will join the team as an investor and the brand’s first Chief Flavor Officer. The award winning actor and musician will work closely with the Bai executive team on new flavor innovation, product launches, marketing campaigns and digital content, among other initiatives.
Founded by Ben Weiss in 2009, Bai delivers refreshing, flavorful beverages with better-for-you ingredients. Both Bai and Bai Bubbles offer fresh fruit flavor and antioxidants with no artificial sweeteners and only 5 calories and 1 gram of sugar per serving. Bai Antiwater offers antioxidants in the form of a super-purified bottled water. Bai is now the fastest growing brand in the enhanced water category.
“I’ve been a fan of Bai for a long time and when I met Ben and his team, it became clear that I should be involved with this brand,” said Timberlake. “As a father and someone who is cautious about what my family and I consume, I love what Bai stands for. This partnership was created from a shared desire to help people put better ingredients in their bodies without sacrificing taste.”
“As an actor, a businessman and a father, Justin embodies the core values of Bai,” said Bai Founder and CEO, Ben Weiss. “His personal and professional success has been a result of his authenticity and tenacious spirit, traits that have been critical to our success as well. We are thrilled to have Justin join us in our mission to change the way the world drinks.”
Source: Bai Brands