Cider Supply Co., the owner of Galipette Cidre has signed a multi-year strategic distribution agreement with Cidersmiths of the UK. The agreement covers exclusive nationwide distribution and brand activation rights for the Galipette Cidre range, an awardwinning pure juice French cider. Galipette Cidre will be available in WAITROSE grocery stores across the nation from May 1st, as well as bars, bistros and restaurants in the major cities of the UK.
CSCo Managing Director Ilkka Soini commented: “We are excited to announce our entry to the largest cider market in the world. We believe Galipette Cidre will stand out from the crowded marketplace given its unique pure juice offering. As Galipette Cidre is made of 100% fermented apple juice with no added sugar or sweeteners it delivers a hugely relevant functional benefit for today´s conscious consumer. We are confident that cider is ripe for revolution as the real craft ciders are challenging the industrial incumbents by bringing new, exciting and quality news into the market.”
The buyer Sarah Hammond from Waitrose said: ‘We’re really excited to be the first UK retailer to introduce Galipette Cidre. The two ciders both offer something unique and innovative, and I am looking forward to hearing what our customers think!’
Source: Galipette Cidre