WANU, one of the industry’s fastest growing functional water brands has hired Craig Olkiewicz as Senior Vice President of Sales to accelerate expansion of WANU’s sales and distribution footprint, and continue growing its brand.
“We’re delighted to welcome Craig to the WANU team,” said Steve Dollase, Chief Executive Officer of WANU.
“Craig has the vision, experience, and leadership acumen to strengthen our market position and capitalize on our many growth opportunities. As a young brand, we’re fortunate to have a highly seasoned CPG sales leader with a strong background in the functional beverage space joining our team.”
Prior to joining WANU, Mr. Olkiewicz was Vice President of National Accounts with Red Bull North America, where he spent more than six years successfully managing customer teams responsible for some of the company’s most strategic accounts across the US and Canada. Prior to Red Bull, he held sales leadership roles with some of the world’s most recognized CPG companies, including Procter & Gamble and Cadbury.
Throughout his career, Mr. Olkiewicz has delivered sustained growth by building collaborative relationships with leading retailers, including: Kroger, Albertsons/Safeway, Costco, Target, Walgreens, CVS, 7-11, Circle K, Speedway, Dollar General and many others across all classes of trade.
“I’m extremely excited to join the WANU team and look forward to working on, what I believe is, a breakthrough product. As the Enhanced Water category continues to experience significant growth while consumer preferences shift towards more functional, “better for you” products, I’m confident we’re well-positioned to capitalize on these trends,” Mr. Olkiewicz added.
WANU’s unique and nutrient-rich formula contains 12 vitamins and nutrients (11 of the 13 vitamins deemed essential by the Academy of Science). WANU is naturally sweetened with a flavorful monk-fruit blend, contains just 5-10 calories per serving, and is available in five delicious natural flavors: Dark Cherry, Peach Passion, Watermelon Raspberry, Kiwi Cucumber, and Strawberry Serrano Lime.